NAMM

• Manage Industry tradeshow contracts, sponsorships, and buildout operations

• Oversee the design and function of multiple exhibit areas online and on-site throughout the event

• Coordinate product launches and annual marketing strategy that kicks off at this event each year

• Coordinate onsite marketing efforts such as artist interviews, performances, giveaways, PR and social media opportunities

Music Festivals & Events

• Manage negotiations and logistics planning for over 50 events a year

• Develop innovative and creative activations to maximize user engagement

• Oversee and execute all social media during events

• Manage all event staff including photographers, maintenance and performers

Content

• Develop overall strategy for content production  and creative based audience data, brand goals, and trends

• Oversee in-house content team and freelance employees to develop video, graphics, and photo content to support brand and product marketing

• Visit @dangelicony on instagram, facebook, and youtube for content created under my leadership

WSL US Open of Surf

• Executed contract

• Managed Sales Integration and sold out of product within three days of the event

• Managed branded activation design & event logitistics

• Facilitated onsite content shoots, artist and athlete appearances and gifting of custom branded "medal" guitars for winners

• Directed social media and experiential activities onsite

ESPN X Games

• Executed contract

• Activation design & management

• Facilitated onsite content shoots, artist and athlete activations, and social media giveaways

• Designed custom medal guitars for winners

• Developed and implemented a multifaceted social media campaign that included a charity giveaway with DJ/Pop Duo, The Chainsmokers

The Surf Lodge

• Negotiated contract for sponsorship

• Led design and build out logistics for summer-long Green Room Branded Activation

• Facilitated special events and content shoots with artists

• Coordinated social media plan and acquisition marketing tactics to maximize audience growth, engagment and retention

Fare Thee Well 50th Anniversary

• Designed guitar commemorating this event which sold for $500k+ at auction

• Managed design and  production with factory

• Collaborated with band's management, a charity organization, and multiple media partners to maximize reach for the campaign

Headcount

• Execute contracts annually and manage the partnership

• Work with creative team and independent artists to develop custom guitars for auctions and giveaways

• Integrate marketing efforts to maximize press and awareness to support the cause

The Joker

• Secured product placement in award-nominated film

• Facilitated logistics with film production team

The ArtsFund

• Worked with ArtsFund management to facilitate artwork on a collection of guitars for exhibition at the Quinn Hotel

• Coordinated with hospitality team to host unveiling event

Grateful Dead

• Manage licensing agreement and contract execution with Warner Music Group 

• Designed licensed products for retail

• Managed integrated marketing campaigns to support sales

• Manage eCommerce website & pop-up retail store where products are sold

The Hard Rock Hotel

• Sponsored New Year's "Guitar drop" for Memphis location

• Worked with Ft. Lauderdale location for display and retail sales of licensed products for Marilyn, Elvis, & Grateful Dead branded guitars

Aspen Pop Up

• Built operations system, inventory, and sales plan for D'Angelico Aspen Showroom

• Managed build-out, design, and logistics

• Hired all staff

• Oversee all events and promotions at store

• Oversee daily operations remotely

• Host seasonal events with luxury and lifestyle partners 

Marvel

• Managed contract for licensed Captain Marvel & Avengers OEM Ukuleles

• Oversaw overall design for product, packaging, and associated marketing efforts to increase sales through retailers

Marilyn Monroe

• Designed two guitars & associated marketing collateral surrounding limited edition collection

• Negotiated licensing contracts

• Worked directly with factory for production