Creative Marketer
Hi. I'm Jess.
About me
My name is Jessica Cambeiro and I'm a Creative Marketer in New York City. I'm a visual person with a love for art, interior design, travel, and my pup Penny Lane.
​
I'm currently the Vice President of Marketing at Bond Audio where I oversee all of the creative and marketing efforts for three musical instrument brands. I have hands-on experience in building brands from the bottom up. I’ve built my reputation as a marketing and advertising expert with experience in luxury and lifestyle branding, creative direction, digital marketing, strategic partnerships, and eCommerce operations.
​
Scroll down for some snapshots from a few of my favorite projects.
​
Content Strategy Creative Direction
Campaign Management Brand Identity Social Media
Events Brand Partnerships Digital Marketing
Graphic Design Lead Generation
Projects
Custom design for Grateful Dead 50th Anniversary Auction. This guitar sold for $500k+
Custom designed auction guitar for Dead & Co US Tours
Creative integration and gallery show
Custom design for Grateful Dead 50th Anniversary Auction. This guitar sold for $500k+
NAMM
-
Manage Industry tradeshow contracts, sponsorships, and buildout operations
-
Oversee the design and function of multiple exhibit areas online and on-site throughout the event
-
Coordinate product launches and annual marketing strategy that kicks off at this event each year
-
Coordinate onsite marketing efforts such as artist interviews, performances, giveaways, PR and social media opportunities
Music Festivals & Events
-
Manage negotiations and logistics planning for over 50 events a year
-
Develop innovative and creative activations to maximize user engagement
-
Oversee and execute all social media during events
-
Manage all event staff including photographers, maintenance and performers
Content
-
Develop overall strategy for content production and creative based audience data, brand goals, and trends
-
Oversee in-house content team and freelance employees to develop video, graphics, and photo content to support brand and product marketing
-
Visit @dangelicony on instagram, facebook, and youtube for content created under my leadership
WSL US Open of Surf
-
Executed contract
-
Managed Sales Integration and sold out of product within three days of the event
-
Managed branded activation design & event logitistics
-
Facilitated onsite content shoots, artist and athlete appearances and gifting of custom branded "medal" guitars for winners
-
Directed social media and experiential activities onsite
ESPN X Games
-
Executed contract
-
Activation design & management
-
Facilitated onsite content shoots, artist and athlete activations, and social media giveaways
-
Designed custom medal guitars for winners
-
Developed and implemented a multifaceted social media campaign that included a charity giveaway with DJ/Pop Duo, The Chainsmokers
The Surf Lodge
-
Negotiated contract for sponsorship
-
Led design and build out logistics for summer-long Green Room Branded Activation
-
Facilitated special events and content shoots with artists
-
Coordinated social media plan and acquisition marketing tactics to maximize audience growth, engagment and retention
Fare Thee Well 50th Anniversary
-
Designed guitar commemorating this event which sold for $500k+ at auction
-
Managed design and production with factory
-
Collaborated with band's management, a charity organization, and multiple media partners to maximize reach for the campaign
Headcount
-
Execute contracts annually and manage the partnership
-
Work with creative team and independent artists to develop custom guitars for auctions and giveaways
-
Integrate marketing efforts to maximize press and awareness to support the cause
The Joker
-
Secured product placement in award-nominated film
-
Facilitated logistics with film production team
The ArtsFund
-
Worked with ArtsFund management to facilitate artwork on a collection of guitars for exhibition at the Quinn Hotel
-
Coordinated with hospitality team to host unveiling event
Grateful Dead
-
Manage licensing agreement and contract execution with Warner Music Group
-
Designed licensed products for retail
-
Managed integrated marketing campaigns to support sales
-
Manage eCommerce website & pop-up retail store where products are sold
The Hard Rock Hotel
-
Sponsored New Year's "Guitar drop" for Memphis location
-
Worked with Ft. Lauderdale location for display and retail sales of licensed products for Marilyn, Elvis, & Grateful Dead branded guitars
%20(1).jpg)
Aspen Pop Up
-
Built operations system, inventory, and sales plan for D'Angelico Aspen Showroom
-
Managed build-out, design, and logistics
-
Hired all staff
-
Oversee all events and promotions at store
-
Oversee daily operations remotely
-
Host seasonal events with luxury and lifestyle partners
Marvel
-
Managed contract for licensed Captain Marvel & Avengers OEM Ukuleles
-
Oversaw overall design for product, packaging, and associated marketing efforts to increase sales through retailers
Marilyn Monroe
-
Designed two guitars & associated marketing collateral surrounding limited edition collection
-
Negotiated licensing contracts
-
Worked directly with factory for production
Brand Partnerships
I've worked with industry leading brands around the world on various creative projects, events and sponsorships.
Proficiencies
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Lightroom), Loomly, Later, Shopify, MailChimp, Google Analytics, Google Ads, AdRoll, Criteo, Facebook Business Manager, WordPress & Custom CMS, Google Suite, Microsoft Office Suite, Bilingual- Fluent Spanish